WHAT WE WEAR IS A LONDON BASED CONTEMPORARY BRAND INSPIRED BY THE MODERN MAN IN THE DIGITAL ERA, INCORPORATING TIMELESS, BRITISH STYLE WITH FUTURISM.
THE FOUNDER IS CONTINUOUSLY INSPIRED BY THE COLLECTIVE IMPACT OF SUBCULTURES THROUGH MUSIC, ART, SPORT AND SOCIAL COMMENTARY. FUNCTIONALITY AND ‘COMPLEX SIMPLICITY’ IS THE WWW AESTHETIC.
THIS IS WHAT WE WEAR.