About Us

What We Wear is a contemporary, London-based, menswear brand; inspired by the modern-man in the digital era. Incorporating timeless, British-style with futurism.

The brands’ focus is to produce ethical and practical garments, during a time of depletion in natural resources and mass consumerism. Through extensive exploration of capital cities, the founder is continuously inspired by the collective impact of subcultures through music, art, sport and social commentary.

Functionality and ‘complex simplicity’ is the WWW aesthetic. Our mission statement is to provide luxurious and minimalistic products with moralistic value, for the everyday-man on a journey.

This is What We Wear.